Starting in 2011, ASEPRI (Spanish Manufacturers Association of Children’s Products) plans to set up marca españa corners in target markets abroad in order to strengthen the presence of Spanish children’s fashion and childcare product brands and win customer loyalty.
The marca españa corner will publicise the values represented by Spanish children’s products brands: quality, safety, design and innovation. It will be an interactive space designed for all the family, where the most exclusive and international Spanish children’s fashion and childcare product brands will be present. Amongst other activities, it will offer children’s play areas and rest areas for parents, children’s fashion shows with children taking the leading role, and various promotions and customer loyalty cards.
Following the support obtained nationally through a promotion and communication campaign, the españa trademark now embarks on its expansion in the international arena.
Nineteen Spanish brands from this sector will present their products at the first prototype of marca españa corner at the trade fairs FIMI and CERO A CUATRO:
ACOSTA,
AGHATA RUIZ DE LA PRADA BABY,
BABY CLIC,
BARCAROLA,
BEBÉ DUE,
BELINO,
CRI CRI,
CUQUITO,
ELISA MENUTS,
FLOC BABY,
GIOSEPPO KIDS,
LEÓN SHOES,
MICUNA,
OH SOLEIL,
PETIT PRAIA,
TAKATA,
TRASLUZ,
TUTTO PICCOLO,
W'OUT;
Of the total of 43 brands which participate in this marca españa initiative:
ADRIPPI, ALONDRA, BABYHOME, BARONETTI, BI BA BU, BÓBOLI, BOLIN BOLON, DC KIDS, EMOTION BY BABYHOME , FRIKIJAMA, J.V. JOSÉ VARÓN, LULLABY, MAMMAMIA, MINILAND BABY, MS, NANOS 4U, OLMITOS, PI 3 14, PICCOLANDY, RUBIO KIDS HORTENSIA MAESO, SCHUSS, TENERIFE ISLA DE MODA, TORRES, TRIS & TON, TUC TUC.
For further information please visit the website www.somostodos.es
Visite la página web de marca españa www.somostodos.es