- It will strengthen the prosperity of Spanish industry within the sector nationally and internationally, maintaining its leading position in children’s fashion and childcare products
- It represents the differentiating value of Spanish products for children
(Valencia - 16/06/09).- For the upcoming edition of FIMI, the most prestigious International Children’s Fashion Fair celebrated in Spain, ASEPRI (Spanish Manufacturers Association of Children’s Products) this morning presented the ‘españa’ trademark, an initiative which represents the value and essence of Spanish companies in the children’s fashion and childcare product sector.
The aim is to make Spanish brands of children’s products more competitive, the trademark becoming the identity label and seal of quality, design, innovation and safety.
With the creation of the new ‘españa’ trademark, ASEPRI is backing new tools for strengthening Spanish industry in this sector and for ensuring that it enjoys a prime position in the new market environments.
ASEPRI is aware of Spanish childcare & children’s fashion product leadership, already established in countries such as Italy and France. Indeed, ASEPRI closed 2008 with turnover figures of over 930 million euros, an increase of 7.4% on figures for the previous year.
In 2008, Spanish children’s fashion and childcare products were European market leaders, exports accounting for 25.76% of total turnover. Exports to European Union countries are well established, 92.9% of ASEPRI member companies who export abroad doing so to European countries last year.
During the ‘españa’ trademark presentation ceremony, also attended by the president of FIMI Amadeo Folqués and its director Pepa Ortíz, the president of ASEPRI Vicente Mompó emphasised the need for everyone to pull together to keep Spanish products in the leading position.
“Now more than ever we need to join forces in our marketing and promotion to win customer loyalty, in view of the significant changes taking place in our sector”, stated Mompó.
In this respect, the president of ASEPRI pointed out how important it is for all Spanish brands and children’s product manufacturers to join the ‘españa’ trademark.
In the same vein, Vicente Mompó emphasised that “this new image will give the consumer a guarantee that they are buying a highly specialised product which meets childhood requirements, is safe for children and, above all, is Spanish”.
The initiative, supported by the Department of Industry, Trade and Innovation through IMPIVA (Valencian Institute of Small and Medium-sized Industry) and co-financed by the EDRF, also aims to bring together not only the best Spanish companies but also those most committed to the issues of sustainability, ecology and fair trade.
The ‘españa’ trademark, a leading role at FIMI
Under the slogan “We are all this trademark”, the ‘españa’ trademark will be presented to the public and the sector at the 69th edition of FIMI, the International Children’s Fashion Fair, which will take place from 19 to 21 June In Valencia Trade Fair Centre.
ASEPRI has reserved an ‘active plaza’ for the initiative, a singular space which will host diverse activities whose aim is to promote the new ‘españa’ trademark. The plaza is part of the launch campaign that Esteve Durbá, the agency working with ASEPRI on the communication plan for the new ‘españa’ trademark’s graphics image, has prepared for presenting it to the public.
A prominent feature of the plaza will be the art installation “Action Painting”, a painting activity carried out live with public participation. Artist Vicenç Ramírez will draw the silhouettes of visitors to FIMI using special coloured marker pens and superimpose them on a giant canvas. This activity will, moreover, be filmed to create a piece of video art which will subsequently be shown on the trademark website: www.somostodos.es
A photocall will capture and immortalise FIMI’s best moments and protagonists. Next to the ASEPRI stand, all visitors can have their photographs taken and posted on the website.
To ask for more information, please complete the following e-mail form.
18/06/2009