DESIGN, QUALITY, INNOVATION AND SAFETY are the values representing the new identity label for Spanish children’s products brands, marca españa.
Spanish brands offer good value-for-money and design, which have made them benchmarks at the national and international level for care and protection of children.
Spanish children’s fashion and childcare product brands are current European leaders and offer best product most suited to the needs of children because the most important is children’s welfare. This is we have developed the marca españa corner, interactive space designed for all the family, where the most exclusive and international Spanish children’s fashion and childcare product brands will be present. Amongst other activities, it will offer children’s play areas and rest areas for parents, children’s fashion shows with children taking the leading role, and various promotions and customer loyalty cards.
The first prototype of the marca españa corner has been presented successfully at FIMI and the International Baby care Fair Cero a Cuatro on January 2011. It will be implemented in various in shopping centers and chain stores in target markets overseas.
Promoted by a communication campaign, the objective of marca españa is to be a reference in children's fashion and childcare product sector. Thanks to this seal of quality, the consumer will identify these products as the best option for children.
There are currently 44 companies affiliated to marca españa:
ACOSTA, ADRIPPI, AGATHA RUIZ DE LA PRADA BABY, ALONDRA, BABYHOME, BARCAROLA, BARONETTI, BEBÉ DUE, BELINO, BI BA BU, BÓBOLI, BOLIN BOLON, CRI CRI, CUQUITO, DC KIDS, ELISA MENUTS, EMOTION BY BABYHOME , FLOC BABY, FOQUE, FRIKIJAMA, GIOSEPPO KIDS,J.V. JOSÉ VARÓN, LEÓN SHOES, LULLABY, MAMMAMIA, MICUNA, MINILAND BABY, MS, NANOS 4U, OH! SOLEIL, OLMITOS, PETIT PRAIA, PI 3 14, PICCOLANDY, RUBIO KIDS HORTENSIA MAESO, SCHUSS, TAKATA, TENERIFE ISLA DE MODA, TORRES, TRASLUZ, TRIS & TON, TUC TUC, TUTTO PICCOLO, W'OUT.
Please click here to see a video of this project. If you are interested in this project please contact
Eva Segura
eva@asepri.es Carme Estévez
export2@asepri.es Export Department
tel. 963925151
* Initiative promoted by Asepri, Spanish Association of Children’s Products.
To ask for more information, please complete the following e-mail form.
18/02/2011