(FIMI – 24/06/2009). After sixteen years, Fine Ejerique launches its new brand image, whose main objective is to transmit the signs of the brand: elegance and simplicity.
This transformation includes a new corporate logo, a new website available in two languages (Spanish and English) www.finaejerique.com , new catalogues style, new clothing labels and much more, like a fashion blog http://blogmodainfantil.com
To achieve this brand renewal, they have opted for a sober typography, modulated by trace connotations and reminiscent of the classic children's world, which thanks to its loops and watermarks provide a point of sophistication and character.
In addition to the brand name, two sprigs of delicate strokes and soft tones, which are blended to evoke the tenderness of childhood and its diversity.
Besides, a white background in a smooth and minimalist image able to remain unchanged across fashions and trends.
FINA EJERIQUE begins a new period where the main goal is let the consumers appreciate the real value of a product which is still designed and manufactured in Spain.
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24/06/2009