The international promotion is a vital tool for those companies that are interested in selling image and brand, particularly for those that are already established in the international markets.
The most important international magazines specialized in the sector can obtain this substantial subsidy.
ICEX subsidy for the January and July editions is a high as 70%.
Joint advertising subsidized by the ICEX:
International advertising:
· Vogue Bambini, 4 editions a year with a 60,000 circulation.
· Bambini Collezioni, 2 editions a year with a 28,000 circulation
· 0-3 Baby, 2 editions a year, with a 32,000 circulation
· Baby Word (childcare special edition) 2 editions a year with a 32,000 circulation
Advertising in Italy:
· Fashion Magazine
A weekly magazine specialized in textile and garment. This magazine leads the Italian market with a circulation of 18,000.
· Fashion Calendar. It is a 7,000 circulation pocket booklet that is distributed at the Pitti Bimbo entrance in January 2004.