A study aimed at increasing the added value potential of Spanish childrenswear.
Includes observations and recommendations from marketing experts, acclaimed designers and sector specialists, highlighting the strategic importance of Board commitment to adequate investment in R&D and advertising, as a means to significantly improve company profitability.
Project completed in cooperation with INICIATIVA PYME and IMPIVA.
Children, babies, maternity wear & child care from spain.
"Menina" logo.
This document considers the new graphic image of the Spanish Childrenswear sector.
Logo “MENINA” and equity images.
The project includes details of the first steps taken during 1999 for the international launch of the logo, designed to represent the quality and design of Spanish childrenswear. It is anticipated the project will take several years before it is fully implemented in the market place.
This “umbrella” logo will in future represent all Spanish childrenswear,maternity wear, chid care, ecc similar to a denomination of origin, and will be the subject of numerous promotional campaigns, both in Spain and international markets.
The objective of this and successive initiatives is to add prestige to Spanish chidrenswear labels and products.
Project completed in cooperation with INICIATIVA PYME and IMPIVA.